Mivac's erster Kunde ist erneut Erster!
Das schwedische Unternehmen Gooh (kurz für „Good & healthy“) setzte als erster Hersteller das Micvac-Verfahren ein und brachte 2005 eine Reihe gekühlter Premium-Fertiggerichte heraus. Heute ist das Unternehmen erneut Erster – und zwar mit neuen Premiumrezepten in einer Schale mit zwei Fächern.
Es gibt zwei neue Rezepte, Chicken Red Curry und Chicken Garam Masala, die seit dem 11. April im schwedischen Handel erhältlich sind. „Wir freuen uns sehr über die Einführung dieser neuen Produkte auf dem schwedischen Markt“, sagt Anna Barrner, Nordic Marketing & Innovation Manager – Ready To Eat bei Lantmännen. „Diese neuen Rezepte entsprechen unserem Wunsch, stets die beste Qualität und das beste Geschmackserlebnis zu liefern. Ein weiterer Vorteil ist die Trennung von Reis und Hühnchen in zwei Fächern. Genauso wünschen es sich die Verbraucher.“
„Alles begann mit Stefano Catenacci, dem Chefkoch des mit einem Michelin-Stern ausgezeichneten Restaurants Operakällaren, der Fertiggerichte in Restaurantqualität anbieten wollte. Gooh gehört zur Lantmännen-Gruppe, was dem Unternehmen die nötige Kraft und Stabilität verleiht. Wir sind gespannt darauf zu sehen, wie die Verbraucher die neuen Rezepte in den zweigeteilten Schalen annehmen werden“, sagt Christina Frohm Kramer, Marketing & Regional Sales Director bei Micvac.
Die zweiteilige Schale wurde bereits seit einiger Zeit bei Micvac entwickelt. Es wurden verschiedene Versionen getestet, um die Funktionalität der Schale und des Ventils in Verbindung mit der Methode zu gewährleisten.
„Eine der Herausforderungen war die Verwendung von nur einem Ventil“, erklärt Fredrik Larsson, Technical Director bei Micvac. „Wir haben das Problem nun gelöst. Wenn der Pfeifton dem Verbraucher signalisiert, dass die Mahlzeit bereit zum Verzehr ist, herrscht in beiden Fächern eine gleichmäßige Temperatur.“
Die meisten Micvac-Kunden verwenden weiterhin die bekanntere ovale Micvac Flextray-Schale. Es kamen in letzter Zeit aber auch Produkte in diversen runden Schalen auf den Markt. Zudem besteht auch die Möglichkeit, Beutel und thermogeformte Verpackungen mit der einzigartigen Micvac-Methode zu verwenden.
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Swap the parameters in /home/httpd/vhosts/rpnag.ch/httpdocs/plugins/content/jw_allvideos/jw_allvideos.php on line 72 Deprecated: implode(): Passing glue string after array is deprecated. Swap the parameters in /home/httpd/vhosts/rpnag.ch/httpdocs/plugins/content/jw_allvideos/jw_allvideos.php on line 72 Deprecated: implode(): Passing glue string after array is deprecated. Swap the parameters in /home/httpd/vhosts/rpnag.ch/httpdocs/plugins/content/jw_allvideos/jw_allvideos.php on line 72 Deprecated: implode(): Passing glue string after array is deprecated. Swap the parameters in /home/httpd/vhosts/rpnag.ch/httpdocs/plugins/content/jw_allvideos/jw_allvideos.php on line 72 Deprecated: implode(): Passing glue string after array is deprecated. Swap the parameters in /home/httpd/vhosts/rpnag.ch/httpdocs/plugins/content/jw_allvideos/jw_allvideos.php on line 72 Deprecated: implode(): Passing glue string after array is deprecated. 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